Walk into any cafe today, and you’re likely to find more than fresh roasted coffee on the menu.
Seeking to increase their customer base beyond the routine breakfast crowd, coffeehouses are expanding their menus to include new beverage options like smoothies, protein shakes, custom iced teas and cold-pressed juices.
Offering a broader range of beverages is helping these businesses maximize sales and grow their target audience to include noncoffee drinkers and health-conscious consumers. As consumers cut back on drinking soda, they’re turning to alternatives like smoothies and iced tea for their energy boost and perceived health benefits.
Millennials, who drive a large share of overall beverage consumption, are a particularly important audience when it comes to specialty beverages. This group has proven it values variety and desires quality ingredients and inventive flavors.
Some of the fastest growing beverages on coffeehouse menus right now are cold brewed coffee and specialty iced teas infused with fruit, herbs and botanical blends. And although fruit smoothies aren’t new to the beverage industry, their sales have skyrocketed in recent years. That’s thanks in part to their diverse appeal to children and adults who want a sweet treat or clean-eating patrons in search of a meal replacement to get through their day.
To aid the process of making specialty drinks like cold brew, smoothies and hand-crafted juices, coffeehouses are innovating with new equipment.
“Flojet is excited to be involved with emerging trends that are helping coffeehouses expand beyond traditional coffee drinks,” said Dave Allen, Dave Allen, Product Group Manager, Xylem AWS. “We have a full complement of bag-in-box and beverage dispensing products that handle water, wine, juice, smoothies and beer. These products provide ideal solutions for delivery of drinks in these emerging categories.”
To further support beverage trends in emerging categories, Flojet also offers a full range of recirculation and chilling pumps for beverage dispensing and has a range of water boosting and constant pressure monitors and filtration products to protect your equipment and ensure the quality taste customers expect.